ASAE: Closing session
I have to say I’m with Kevin on Rene Mauborgne’s keynote about Blue Ocean Strategy. I know it’s been around for a while now, but there’s a lot we all can learn from little success stories like Nintendo’s Wii. Instead we had a lot of what Kevin calls “association trivia” and ran out of time for her session at the end. But it did get me thinking about how to make the very bloody and red ocean my business is currently in turn a nice and healthy blue. It’s easy. All we have to do is:
Create an uncontested market
Make the competition irrelevant
Create and capture new demand
and offer something that’s both differentiated and low cost
Hmm. I think I may need to buy the book to get a few more hints on how exactly to do that. She was a great speaker, though, and I wish I could have been in a few places at once so I could have attended the session on Blue Ocean earlier.
