Green or just greenwashing?
Nancy Wilson, CMP, who authors one of my favorite new blogs offers this cautionary tale about why you should check to make sure the facility you’re using is actually living up to its green promises. I don’t know why this shocked me so badly, given that housekeeping always washes my towels even when I give them the secret “leave-’em-on-the-rack” signal, but it did. Wow.
Related Topics: Industry trends and forecasts, Business stuff
March 24th, 2008 at 9:41 am
I find greenwashing contemptible and warn clients about it whenever I sense it happening. In the marketing and communications world, “green” is an irresistible direction, but like blogging - you can’t fake it without facing repercussions.
One company I spoke to was considering a green marketing campaign and when I asked what made them green, the response was “Well… our CEO owns a Prius.”
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