Give them a place to hang out
This post by Margaret on Event Marketing points out something that is missing from most events I’ve been to: A place to hang out. Here’s what she did:
- with the help of our general contractor, Freeman, we created a wonderful globe which had places to hang out, view videos of biotech innovations around the world and more. On the first day, attendees had agendas to fill so the area was not busy. Staff was worried that our hang out area was a flop. But not me. It happened. When those convention feet were tired, attendees said “meet me at the globe.” It worked. The globe helped us create a hangout spot, more networking and a memorable special event.
And you do need something big and splashy, like the globe, along with some places to actually sit down. Most shows have some sort of lounge area, but it can be pretty diffuse. For big shows, I’d think you’d want a few of them scattered around…hey, what a cool way to carry out your meeting’s theme, too.
Related Topics: Helpful hints
January 23rd, 2008 at 9:10 am
And make sure the places to meet are accessible to all .. and that seating is designed for those who may be unable to get up or down from LOW (why is it in fashion?) furniture. It’s interesting to do site visits or attend meetings at various hotels and convention centers to see if they ‘get it’ re learning outside sessions and have great gathering places w/o groups having to go to huge expense to build them. The Seattle Conv. Center and the PA Center in Phila. both do - LOTS of seating and art work to encourage new visions and great conversations.
Leave a Comment