More thoughts on marketing
This time, the example under the microscope is Starbucks new holiday ads, but this dissection on Brand Autopsy holds a few lessons for meetings marketers as well. Key quote:
- Anytime you can swap out your logo for a competitor’s logo in any piece of marketing collateral and it looks fine, you have a problem.
Unfortunately, that’d be the case with 99.9 percent of the meetings brochures I have seen.
Related Topics: Marketing
November 29th, 2007 at 10:36 pm
I think this is very true. I discovered this when I was putting together the “About Me” page on my website. I struggled until I could really get to the heart of who I am. Because if I were to just talk about wedding photography I’d sound just like everyone else. The swapping out logos is a great visualization exercise to see if a brand is truly as distinctive as we like to think. Developing my brand so that it truly reflects my style and who I am, as opposed to my competitors is my biggest priority currently and a fun but huge challenge.
-Sharon Gutowski, Photography of Sharon Gutowski
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