Face2face is a blog about planning face-to-face meetings, conferences, conventions, and trade shows, plus business travel and hospitality news.
This time, the example under the microscope is Starbucks new holiday ads, but this dissection on Brand Autopsy holds a few lessons for meetings marketers as well. Key quote:
Unfortunately, that’d be the case with 99.9 percent of the meetings brochures I have seen.
From Chief Marketer: Top Ten: Marketing Ideas to Consider in 2008. Some are no-brainers, like green is red hot, but others are a little less obvious. Like using the gaming trend to market your wares (including, possibly, your meetings somehow?). Since Access All Areas already has given the list a good rundown, I won’t repeat it here, but definitely this is a list worth checking out.
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