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Sue Pelletier MeetingsNet Web editor, mad blogger, and editor of Medical Meetings magazine...more

It’s all in how you look at it

You know that old saying about pessimists, optimists, and a half-glass of water, right? Well, the always-brilliant Tom Asacker takes it further in this post (wish I’d of thought of this one!).

    how would an engineer see the glass? Probably that it’s twice as big as it needs to be. The accountant would want to know if the glass really needs all that water…The government would say that the glass is fuller than if the opposition party were in power. The opposition would say that it is irrelevant because the present administration has changed the way such volume statistics are collected.

And he goes on—made me laugh out loud. At the end, since he’s in the marketing world, Tom asks how a marketer would see that glass. My question would be, how would a meeting planner see it?

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