Video game con to cut back (or worse)
According to C/Net news, the giant E3 video game tradeshow may scale back in 2007, or maybe go away altogether. The reason? Exhibitors are looking for smaller, more targeted shows. I don’t know if this is an industry-specific thing or not, but I do remember something similar happening in the environmental tradeshow business, when some of the bigger shows were hemorrhaging exhibitors to either more targeted or more regional shows. This could be an anomoly, or it could be a sign of the times.
Anyway, the rumor also has it that the E3 organizers are radically revamping the show as well to offer more personalized experiences, which is probably a good move regardless.
Update: From a press release of the show’s organizers:
- The new E3Expo will take shape over the next several months. As currently envisioned, it will still take place in Los Angeles, described
by ESA as a “great and supportive partner helping to build E3.” It will focus on press events and small meetings with media, retail,
development, and other key sectors. While there will be opportunities for game demonstrations, E3Expo 2007 will not feature the large trade show environment of previous years. (via Gizmodo
Update: Analysis of the top 10 reasons E3 has to change or die.
Related Topics: Trade shows
August 1st, 2006 at 9:03 am
I don’t think this can be considered an anomoly. Look what happened to Comdex Fall which 6 years ago was the largest trade show in North America. It closed up shop in 2004 and is still in the process of retooling.
I’m confident that when CMP Media revives Comdex it will be more targeted and much smaller, similar to what E3 appears to be doing. To be successful these shows need to lose the industry “enthusiasts” that clog up the show floor aisles and go after the corporate buyer once again.
Leave a Comment