The weirdest sponsorship idea yet?

I don’t know how low you want to go, but now that you have the option for customized toilet paper, the possibilities are endless. Sponsorship opportunity? Branding message? Celebrate (?) your CEO? It boggles the mind, truly.
Related Topics: Strange but true, Just for fun





June 13th, 2006 at 10:11 pm
Call me odd. I like different things and thought the idea was interesting.
One thing is for sure it will get people talking.
June 14th, 2006 at 4:37 pm
I suppose if it works this company will really “clean up” and if not - they may get “wiped out”.
July 5th, 2006 at 7:09 pm
Actually, as someone who create partnerships for organizations I (blus) crafted a three-way alliance between a TP manufacturer, publisher+ book store chain and hotel chain. The TP maker wanted to introduce an upscale/premium TP for triple the usual price 4-ply tissue, “embossed” fleur de lys pattern on paper + upscale package. Printed on the sheets of these specially made rolls were excerpts from books due out the following month, genres ranged from mystery to business and biography. Each excerpt included book title, author and release date. The rolls were “installed” in the concierge level (read higher-priced) upper level rooms of the chain’s hotels in Thailand. Every 5th panel of tisse had this message: “Go ahead, steal this roll. Take it to your (name of chain book store) and buy any two books featured on this roll and get a third one free - when you buy by (date that was the end of the 60 -day campaign)
Must confess it was a peculiar campaing yet one that the partners nad the customers liked…..
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