What the heck, it’s Friday. If you feel in the need of a little pick-me-up, this is priceless!

If you want to make your event an experience, not just an event, check out The Art of Experience Design from Digital Digressions (with a tagline like, “A testament to the need to play, experiment, and stay curious,” I couldn’t resist this one). The writer points to seven things you have to do to make something really engaging and, well, an experience (paraphrased by me for the most part. Go read the original to get all the details.)

1. Don’t just amuse the masses—engage the individual.

2. Stimulate all the senses.

3. Make sure everything, from the service levels to the lighting to, well, everything, works together to build the experience you want them to have, and doesn’t distract them from that experience. We’ve all dealt with this, such as a room that’s so cold that everyone’s shivering instead of engaged in what’s going on. As the writer says, “The easiest experience to create or have, is a bad one.”

4. Make it personal for each individual who attends, as much as is humanly possible.

5. What makes your event worth the price of admission? Concentrate your efforts in these areas.

6. I really like this one: Instead of just leading people to expect a free pillow gift, or discounts on next year’s event, surprise them after the fact. Give them something that shows how much you appreciate they’re coming to the meeting, something they don’t expect to get. The examples the writer uses are, “surprise payments after a car purchase to congratulate the customer on his choice, or recognising a frequent customer and giving them the purchase on the house - these are all events that create positive surprises, memories and add an element of suspense: What will happen next time?”

7. Don’t rely on the same old, same old. “With surprises: they need to remain unpredictable and new every time, same with any experience: something has to continuously evolve to make you want to have the experience over and over again,” the writer says.

Great advice, even if it’s not always easy to follow through on.

E-venting has a great post about the various different types of blogs people are doing to support their meetings. For our Pharmaceutical Meeting Planners Forum in March, I plan to do kind of a hybrid of all four types that he mentions—on-the-scene posting from the conference (like I attempted to do on Capsules from the Alliance conference), some back-end stuff about the operational aspects (of interest, since the attendees are meeting planners), some pre-event programming commentary, and links to stuff of general interest to pharma planners. Ambitious, I know, but I think it’d be the right mix for this particular group of participants. Of course, no one will ever comment, the pharma industry being pretty circumspect these days, but it’s worth a try. It’s what I’d find most interesting, anyway.

What would you find most useful in a blog about a conference you’re going to? If you have any ideas, please drop me a line or leave a comment here.

The ways people connect through blogs continue to amaze me. This morning I got an e-mail from someone who’s contemplating moving to Groton, Mass., the town I live in. She found me through a blog search engine (like this one), and asked if I could give her the real deal about living here. So, of course, I did.

Now this may seem off-topic, but it’s not, really. Meetings may be about education, but they’re also about connections, whether they be bumping into someone who lives in a town you’re thinking about moving to, or who works for a company you’d like to work for, or who is in another aspect of the business you’d like to learn more about. Hence all the talk about on community building. I can see blogs helping your attendees connect in all kinds of serendipitous ways: By geography, by topics of interest, by some hobby the blogger talks about in a bio, by who knows what else. But how do your attendees find blogs of interest? While some are sure to know about blog search sites like Google Blogsearch and Technorati (and that’s just two of a whole slew of these directories), most probably aren’t sure where to go, or even if they want to. I’d make it easy for them to dip their toes into the piece of the blogosphere that most likely will connect with them.

For associations, how about including links to all your members’ blogs (and I’d bet you have quite a few members blogging by now) on your meeting’s Web site. You could even put together a Frappr Map, like this one I put together for face2face readers, for both your blogger members and attendees. The possibilities—and the potential connections—are endless.

The American Society of Business Publication Editors is soliciting members right now to submit their blogs for a member blog directory to be hosted on ASBPE’s site, which already contains links to blogs of interest to business-to-business publishers, editors, and writers, whether or not the blogger is an ASBPE member. I think this is very cool. (Disclaimer: I’m one of ASBPE’s member bloggers, as well as being on my local chapter’s board.) Maybe they can highlight the blogs of members who are planning to attend a specific conference on the conference page, along with a show blog…this could get spun a million different ways, and all of them could help make those connections happen and the community grow. And this is just blogs, which is just one of the gazillion new booming social networking tools that are available to people nowadays.

Marshall Krantz at the MISoapbox picked up this idea, though not blog-specifically, from Guy Kawasaki’s ideas on creating community, and all that’s involved to make one work in a virtual environment. Marshall says:

Kawasaki’s blog post got me thinking about how associations can embrace communities that spring up online even though the communities may not fit neatly into an association’s organizational structure.

Associations that are quick to identify and foster communities of interest that are related to their mission can boost their own recruitment efforts.

Ways to help: Provide technological resources to encourage social networking under association auspices, and organize physical meetings to strengthen and expand online communities.

Which is a great idea, as far as it goes. The only problem, as I see it, is that both corporations and associations are terrified to lose control of the conversation. What if someone says something bad about the organization, or inappropriate, or downright libelous? By providing the resources and encouraging the community, is the organization liable for what that community says and does? But since people are already connecting anyway, I’d worry much more about becoming irrelevant than about controlling the conversation. The conversation is already out of your control, just as it is at a reception at your meeting. Why not relax, join in, and help facilitate it in a virtual environment, just as you would in a physical one?

P.S. While I’m feeling geeky, I feel compelled to mention that Apple Computer Inc. has embedded a cute little poem in OSX to warn people not to hack OSX:

Your karma check for today: There once was a user that whined/his existing OS was so blind/he’d do better to pirate/an OS that ran great/but found his hardware declined./Please don’t steal Mac OS!/Really, that’s way uncool./(C) Apple Computer, Inc.