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Sue Pelletier MeetingsNet Web editor, mad blogger, and editor of Association Meetings magazine...more

New Jersey gets wisecracks instead of slogans

OK, so maybe new slogan isn’t going to send people running to Georgia, but at least it’s not as bad as some of what the public in New Jersey have come up with. According to USA Today, these include:

    New Jersey: You Got a Problem With That?
    NJ: How You Doin’?!
    Most of Our Elected Officials Have Not Been Indicted.
    New Jersey: It Always Smells Like This.

    The program began last month after acting Gov. Richard J. Codey rejected a consultant’s recommendation — “New Jersey: We’ll Win You Over” — as too negative. That slogan, developed as part of a $260,000 contract by global image consultants Lippincott Mercer, was shelved a day before it was to be unveiled.

Personally, I kind of like “The Ocean, The Motion, The Magic,” but then again, it’s been a while since I’ve been there. At least the local residents seem to have a sense of humor about the whole thing.

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Related Topics: Destinations

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