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Sue Pelletier MeetingsNet Web editor, mad blogger, and editor of Association Meetings magazine...more

Archive for August 4th, 2005

Marketing to the next generation

Association Meeting’s e-newsletter AM Extra, has some good items in it. I particularly liked this one: Getting the Next Generation on Board. A snip:

    How can associations build membership and program their events to attract younger generations while retaining baby boomers? This is the central question explored in a report being developed by SmithBucklin Corp.’s William E. Smith Institute for Association Research.

    “A Generational Profile of Association Participation” is being written by Arthur C. Brooks, an associate professor of public administration and director of the Nonprofit Studies Program at the Maxwell School of Citizenship and Public Affairs at Syracuse University. The study looks at how different age groups participate (or do not) in association activities, and it suggests appropriate messages for reaching these groups.

    Initial findings show that Generation X’ers (those born between 1965-1975) are just as likely as baby boomers (1946-1964) to join associations. The primary challenge for associations is that there are simply fewer Generation X’ers. To retain current membership levels, associations will have to adjust their membership acquisition strategies to recruit a higher percentage of the younger generation, according to Brooks.

I’m looking forward to reading the full study when it’s released later this year.

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Related Topics: Marketing |

Flipping for change

Ever wonder why, no matter how hard you try, your meeting just doesn’t go anywhere? Why, instead of exploring new ideas, people just get more entrenched in fighting for what they’ve already determined is the right way to go? If so, check out this post from Seth Godin:

    There’s no point whatsoever in having a meeting designed to elicit change if the attendees are insulated against changing their minds. Assuming you are surrounded by co-workers who are willing to try, it’s essential you go through exercises designed to loosen up the flip muscle.

    Ironically, the setting and tone of a conference room work to create precisely the opposite effect. Business meetings (and sales calls) are custom-made for failure. People walk in and are reminded (in an overwhelmingly Proustian way) that this is the place to stand your ground, this is the place where good arguments carry the day and build careers, and weak-kneed flip-floppers hurt their careers. When was the last time you changed your mind in a conference room?

You have to get them out of that mindset and open to change, which isn’t easy. Seth suggests getting them to change something insignificant, just to set the mood. Some other ideas I have might be to turn the topic upside down somehow: Instead of the usual sales meeting blather—what are our challenges? How do we overcome them?—ask, “what are our customers’ challenges? How can we help them overcome their problems?” They probably aren’t coming prepared with pre-stocked answers for that one, and might be more open to discussing new ideas they hadn’t thought of before. OK, that’s not a great example, but it’s 93 degrees in here and my brain’s fried again.

Or maybe start off with an out-there example of some kind, something nobody has heard of before that will get them off their prepared stances and ready to actually discuss, rather than pontificate on their preconceived points of view? I don’t know.

How do you get people to exercise what Seth calls their “flip” muscle?

Update: I just read this idea from JigZaw, and kind of like it:

    Whenever I hold a meeting I insist on a formal agenda - one which I print out ahead of time and present to everyone attending the meeting.

    However, what I list as Agenda item 0 (yes Zero) before even introductions, is “go over agenda”.

    So, to start a meeting I try to have us read over the agenda, agree to it, but more importantly, at that point I ask for “are there anything else that should be on the agenda? Anything which we should move up?”

    In most cases it is also useful and important that the agenda spell out the time for the meeting whether typed onto the page or merely described as I read it. i.e. “We’ve agreed to meet for 45 minutes, here’s what is on the agenda, is there anything which we need to add? Anything we should move forward or remove?”

    This does not always work perfectly, but by getting people into a mood of making changes, as well as getting implicit buy-in to the agenda, meetings tend to move more quickly and effectively.

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Related Topics: Adult learning |

Shocking news about airport security wands

From NewScientist.com:

    Patents filed by an Israeli inventor Amit Weisman and US company Yardeni Associates of Connecticut make scary reading for nervous travellers.

    Airport security guards already use hand-held electromagnetic wands to detect metal hidden under clothing. The same wand can also sniff for traces of the gases some explosives emit into the air.

    If the passenger is a suicide bomber who realises the wand has found something, the guard might not have enough time to pull out handcuffs or a gun. So the new wand will have a hidden secret – a transformer which steps the detector’s battery power up to 100 kilovolts and feeds it to disguised metal electrodes at the end of the wand.

    If the wand gives a silent warning of explosives, the guard can then subtly slide the pads onto the passenger’s neck or hands and press a shock button. The patent reassures that the effect is “temporary and reversible”.

Somehow, I do not want to see these in the hands of some of the airport security people I’ve experienced.

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Why Jupitermedia sold its SES shows

Jupitermedia’s CEO Alan Meckler on why they sold their search engine strategy shows. Interesting!

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Related Topics: Business stuff |

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