European meetings on the upswing
Sounds like European meetings and incentives are looking up these days. According to this item on the latest IMEX Quarterly Barometer of Business Tourism Confidence,
- Findings this quarter (to June) indicate that nearly 76% of buyers and agencies expect that their demand will grow during the next year. Over 18% forecast that this will be âsignificantly upâ, with that of the balance, âslightly upâ. This combined total contrasts with equivalent recent proportions of 69% (July 2004), 63% (November 2004), and 60% (February 2005). The underlying pattern holds also for budget forecasts with the combined figure for anticipated growth currently running at 55%, also a new high.
I like this quote: “Doomthinking is a thing of the past.” I wonder if the London bombings will have any impact on the second half of the year, but I kind of doubt it. From everything I’ve read, they didn’t make much of a dent in meetings, other than making some attendees want alternate transportation options.
Related Topics: Destinations
