The latest in destination promotion
According to travelwirenews, there’s a show in Sydney, Australia, that caters to the travel needs of gays and lesbians. Which is very smart marketing, given that “The gay market has more disposable income, and has a propensity for travel. There is a trend toward more diversified travel experiences, and this‹combined with discretionary income and a greater variety of options‹puts the “gay market” in a league of its own,” according to Community Marketing. The market is conservatively estimated at $47 billion just in the U.S., or approximately 10 percent of the total U.S. market.
The Aussies are in good company in their attempts to tempt this niche:






