Face2face is a blog about planning face-to-face meetings, conferences, conventions, and trade shows, plus business travel and hospitality news.
Sue Pelletier
MeetingsNet Web editor, mad blogger, and editor of Association Meetings magazine...more
Another interesting article about trust and customers from Direct magazine. While it’s written for the direct marketer and the retail end of things, I think the results of the Yankelovich study are important for anyone who markets anything–including meetings.
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