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Alan Meckler of Jupitermedia recently blogged about business-to-business trade magazines, and how he believes they–especially those in the tech fields–are being (and will continue to be) replaced by online magazines.
Since I have a foot on each shore, working both on our print magazines and the Web, I’m not sure I agree. Sure, it’s easier and cheaper to launch a Web site than a magazine, but is that really what people want? Personally, I love my magazines–there’s something almost sensuous about the layout and design, the ability to rip and file the good stuff.
Then again, I can’t help but notice that some of the news in the magazines I get seems pretty stale. Maybe it’s because I’m constantly searching every conceivable Web site for blog-worthy news, but by the time I read something in print, it all too often turns out to be something I read about online weeks, even months, before. Unless the print article can give me more depth, I kinda feel like I’ve been there, done that, moved on. Then I feel a horrible pang of disloyalty.
I’d really love your feedback on this question: When it comes to the trade publications you read, do you think online magazines will–or should–replace print in the foreseeable future? If you don’t want to post an anonymous comment by clicking the comment button below, please e-mail me your thoughts.
Related Topics: Business stuff
