What not to do
A guest blog from Laurie-Shawn Borzovoy, executive
creative director for meetings and events at Maritz Canada in
Ontario:
Top 5 Mistakes Made in Meeting & Event Planning:
–The conventional approach to staging that places the audience in
rigid rows facing forward toward leadership is alienating, mind
numbing, and supports the old-school style of business — “there’s us
and them.”
–Performances that offer packaged glitz and glamour, lacking
authentic personalized interaction, miss critical opportunities to
meet the most important objectives.
–Celebrities that are not personally aligned with the experience or
promise of your brand are better left to television, where they are
much less expensive to enjoy.
–Believing that your meeting or event is a moment in time unto
itself, ending with the departure of your attendees, assures that you
will not effectively leverage the larger investment made within your
communications plans.
–If a theme for your event does not ask to be extended beyond the
event, you are paying too much for it.
Related Topics: Helpful hints
