Perception and misperception
I heard just the other day that some people were not happy with an article that ran in our July/August issue titled, “Do Lectures Deliver?” I heard that some thought the survey the article was based on explored the many educational delivery mechanisms and came up with live meetings as the winner. But that’s not the case. The survey we conducted was limited to only exploring live-meeting options because 1) We had to keep it short enough that the docs would actually fill it out; and 2) since the forms were disseminated at live meetings, participants obviously like that format enough to attend, and might be biased in their answers against other types of educational activities as a result. I’m sorry that I didn’t make that clear at the outset.
I also apologise if my attempt at being provocative at the beginning of the article, i.e., “Do they know something we don’t?” when it comes to lectures motivating physicians to change behavior, was misleading. The answer to that question later in the article was not about knowledge, but perception, and those are two different things. A better question would have been, “How do their perceptions mesh with what we know?”












